Most cold outreach fails not because the offer is bad, but because the first message feels like a pitch slap. Here’s a simple 4-step formula to turn your DMs and emails into invitations that earn replies—and start real sales conversations.

Being seen isn’t enough. We’re talking about the psychology of what makes a brand convert—and why most founders miss the mark.

We like to think sales happens on the call. But the truth is, most of it happens long before the conversation even begins. When your brand voice and values align, selling stops feeling like convincing—and starts feeling like connection.

You don’t have to be born a closer. Sales is a skill—and in this episode, communication coach Joshua Schulman shows you how to build it like one.

Showing up everywhere. Getting nowhere. Here’s why one focused platform is the smarter path to visibility, authority, and sales.

Your website should do more than look good—it should help you close. Shift from “here’s who I am” copy to content that meets your clients where they are—specifically, in the moment they’re ready to buy.

Revenue looks great on paper—but is it turning into profit you can actually use?

Why confidence is often the missing link in pricing and how to reframe your first offer as a preview of your brilliance—not a giveaway of your time.

If you've been telling yourself you'll "get serious about email marketing" someday—this is the episode to make that day today.

Most small business owners wrestle with the same question: is it a sales problem or a marketing problem?