Your List Is Your Leverage: Simple, Organic Ways to Grow Your Email List with Tracy Beavers

Sep 24

EPISODE: 14

If you've been telling yourself you'll "get serious about email marketing" someday—this is the episode to make that day today.

In this conversation, I’m joined by Tracy Beavers, Visibility & List Growth Strategist and host of the Create Online Business Success podcast. Tracy helps business owners build simple, organic systems that grow their email list and generate leads every day—without relying on paid ads or complicated funnels.

We dig into the why behind list building, what’s actually working right now, and how to take the overwhelm out of email marketing with systems that run in the background of your business.

Key Takeaways:

Why your email list is still one of the most valuable assets in your business—and how to treat it like one
The difference between showing up online and actually being visible to the right people
What’s working right now for organic list growth
How to build background lead flow that works even when you’re not actively selling
Tips for re-engaging a quiet list without overcomplicating the process
The mindset shift that makes visibility feel more sustainable—and less like a chore

LISTEN TO THE EPISODE HERE 👇🏻

Tracy Beavers: 0:00
Sales and business growth is dependent upon making connections and building relationships. That's all it is, and so when I meet somebody, I get really excited because I don't know where this is going to go. I don't know. Do you want to be my client? Awesome, do you not? That's okay. Could we be referral partners for each other? Do I want to be your client? Are you going to help me with something? Do you have a show and I have a show and we could collaborate on a podcast, or maybe we put together a workshop together that we could sell.I mean, think about it On Facebook. That is where you can find those people in that community.
Tam Smith: 0:33
Welcome to Sales as Service, a podcast designed to help you change your mind about sales. Literally, I'm going to help you change the way you think about selling. I'm Tam Smith, your host, sales bestie and pitch partner next door. If you're tired of bros with biceps telling you how to crush a million dollars in your sleep or battling imposter syndrome on your own, you've come to the right place. All you need to do is listen, then take action. No gym membership required. Let's get started.
Tam Smith: 1:03
Are you showing up on LinkedIn but not generating leads or referrals? If you're posting and growing your network but still not seeing consistent results, the issue likely isn't you. It's your system. Most people don't realize that 5 to 15 percent of their LinkedIn connections could be potential clients. That means your next few sales calls could already be sitting in your network. You just need a strategy to reach them. That's exactly why I created the LinkedIn Lead Generator Challenge. It's a free five-day experience to help you turn your profile into a lead generating machine. Inside, you'll get access to a plug-and-play outreach sequence, profile tweaks that attract the right people and a daily system for outreach and engagement that takes less than 30 minutes to follow. It's the same method I use with clients to help them build visibility, create real connection and generate consistent pipeline, all without the salesy energy. So if you're ready to show up on LinkedIn with more intention and lead with value so you can finally see results, head to studio349.com, backslash LinkedIn, dash leads and join us.
Tam Smith: 2:04
All right, let's get into the episode. Hey, and welcome back to Sales to Service. Despite my fall allergies, this is absolutely, hands down, my favorite time of the year the crisp air, the cool mornings. It just hits different. There's an energy to it, a sense of possibility, and I find myself already anticipating what's to come in the new year. And since starting Studio 349, september has always felt like my January. It's when I zoom out and look ahead, not just to Q4, but to the next 12 to 18 months of growth, and it starts by asking some hard but honest questions what's working in my business development? Where's there opportunity to improve and what new strategies or systems might be worth testing now, before the calendar flips?
Tam Smith: 2:43
I've been doing a lot of that kind of reflection behind the scenes lately, and one area I keep circling back to is email marketing, specifically how I'm growing and leveraging my list. I've said this before and I'll say it again social media is the party, but your email list, that's the VIP room. That's where trust deepens, that's where conversions happen. And if you're not already using your list or maybe you don't even have a list yet to nurture potential clients and drive sales, this is the time to change. That, which brings me to today's guest.
Tam Smith: 3:14
Tracy Beavers is a visibility and list growth strategist who helps entrepreneurs grow their audience and email list without relying on paid ads. She's worked with hundreds of business owners, is a published author and the host of the Create Online Business Success podcast. What I love about Tracy's approach is how system-focused it is. She helps business owners create simple, sustainable systems that bring in new subscribers and sales every day, quietly running in the background of the business. I'm so excited to bring her to the show because this conversation is going to make it incredibly doable for you to either get started or recommit to your list with a fresh approach. Let's get into it.
Tracy Beavers: 3:50
Tracy, welcome to the show. Thank you so much for having me. I'm so excited to be here.
Tam Smith: 3:54
First off, tell us who do you help and how do you serve.
Tracy Beavers: 3:57
So I help online entrepreneurs, course creators, consultants, coaches and that's who I serve as well and I help them make sure that every action they take in their business leads to their email list growth and more leads.
Tam Smith: 4:12
Well, let's start at the beginning. Share a little bit about how you got started as a visibility and list growth strategist. What pulled you into this work.
Tracy Beavers: 4:18
Yeah, well, I think you and I have a similar background. I had an award-winning sales career in corporate over 20 years sales, marketing, business development roles and I honestly never saw myself being an entrepreneur, because my dad worked for himself growing up and it looked like a grind. It looked it. He did not make it look glamorous and I thought, whew, I'm not doing that and so. But if you told me that I was going to leave corporate, I would have said you're crazy.
Tracy Beavers: 4:49
But I got to a point where I was working for a CEO who wanted to change the commission structure of our pay plan. Every time the sales department started to gain ground and I was like, wow, I really don't have any control over my money. So, anyway, I decided to explore some other options and I was in a really great women's mastermind at the time with ladies who knew me really well and they knew my track record and they helped me see that I thought sales was easy for everybody because it was easy for me. And they were like, no, it's one of the hardest things in the world. And I was like, really, and they're like, yeah, you need to help people build their businesses. And I was like, so you know.
Tracy Beavers: 5:23
I thought, okay, I started my coaching practice and I built it alongside my corporate job because it couldn't just quit. And I started with people here locally, local mom and pop brick and mortar service based you know businesses. And then it expanded into the online space and I became a visibility strategist list growth strategist in the last three years, I think, because over and over and over again, I would have clients and students come to me and say, Tracy, I've got this awesome offer and I created it based on research and everything, but nobody's buying it and I'm like, oh well, let's look at your list size, let's look at your audience. They didn't have an audience, they didn't have an email list, and so I was like, okay, we need to do some education on the importance of the email list. Why we need to start with that first, you know? Because they're putting the cart before the horse.
Tam Smith: 6:13
You talk a lot about visibility. What does that really mean for a service-based business owner and how do you measure it beyond likes and follows?
Tracy Beavers: 6:21
That's a really great question, because I don't like to measure things in likes and follows. I don't even like to measure success based on the size of an email list, because a lot of there's a lot of vanity numbers out there. I had a client hire me last summer who had 600,000 followers on Instagram and she was making no money. So yeah, so the hearts and the follows, the comments, none of that matters. What matters with regard to visibility is showing up online in a way that is consistent enough to pick up the favor of the algorithm.
Tracy Beavers: 6:52
And I do not mean posting seven days a week, I do not mean that at all. And I do not mean trying to be on every platform. I mean pick one platform, go all in on it, be consistent on it. Even if that just means you can do three days a week of content, having that attraction, marketing messaging that attracts your ideal clients to you, coupled with the favor of the algorithm, people are going to start to expect you. You're going to start to be known for something.
Tracy Beavers: 7:17
Now, ideally, your social media content pulls people offline onto your email list. But when I talk about visibility, I talk about not only the social media content but doing things like what you and I are doing right now a collaboration either on a podcast or in a summit or in a bundle, or going live with somebody on Instagram or Facebook or presenting to somebody's group or membership or mastermind, and just continually showing up with your content and showing up in communities and rooms where your ideal clients are hanging out or potential collaboration partners are hanging out. And all of this, when you start doing this, it starts to churn on itself and that's where the leads and the list growth and the visibility just start happening, because we're creating this big cogwheel like a machine, a marketing machine.
Tam Smith: 8:05
I think a lot of business owners think, you know, when it comes to email list building, that it's like oh, this just sounds so hard. How can we rethink that and like, let it be easy.
Tracy Beavers: 8:16
Yeah, I love that. I am all about building a business not only with authenticity, but with ease. I'm like what is the simplest way we can do this? Because, again, I built this thing alongside my corporate job and so I did not have 25, 30, 40 hours a week to build this. I had maybe six to eight hours a week on a good week, and even when I was able to go full time in it, I didn't want to be doing this 50 hours a week. You know what I mean. That's not why I built it. Now I work way more than six to eight hours a week. I don't work 50 anymore, but anyway. So it does not have to be difficult.
Tracy Beavers: 8:50
List growth does not have to be difficult. Now one of the foundational pieces we have to have. We do have to have some list growth funnels, but that could mean more than just a free lead magnet. When people think about a list funnel, they think free lead magnet. That's a great foundational piece. I recommend my students have two to three really good converting lead magnets so that they can rotate them out on social media constantly.
Tracy Beavers: 9:16
But then also we need to think about things like live video on Facebook. Facebook is my jam, that's my playground, that's where I hang out. That was the only platform I was comfortable with when I started and I have built an over six figure a year business, all organically only on Facebook. And so going live on Facebook, that is actually a list growth funnel, because when you go live, not only does the algorithm love you but and it doesn't have to be forever, it doesn't have to be for 30 minutes, it could be for 10, 15 minutes, but you give a call to action that leads to your email list. A free Facebook group, beautiful list funnel, right. You set up the membership entry questions in the way that leads to list growth. You make sure that free Facebook group is showcased on social media and is included in your lead magnets. Inside that lead magnet funnel, that will grow your email list. Collaborations find you to connect with you and I'm going to tell you about my podcast and my free Facebook group, both of which grow my list. And so I help my clients and students understand that. I want them to say to themselves all roads lead to list building.
Tracy Beavers: 10:24
Every action we take in our business every day needs to ask yourself before you do it how can this grow my list? What I'm about to do. I'm about to record my podcast, or I'm about to write my blog, or I'm about to do. I'm about to record my podcast, or I'm about to write my blog, or I'm about to be a podcast guest, or I'm about to take the stage. Whatever, it is okay. List growth and that way you just focus on the activities you're doing and that list growth starts to churn in the background. I don't have to think about list growth because I am showcasing my free Facebook group, people that want to join it. That grows my list. I'm on podcasts. That grows my list. Do you kind of see how it?
Tam Smith: 10:57
starts to work. It's like it's making it a focus goal, regardless of whatever you're doing, just be intentional to make it a focus goal and I've said like the analogy I've used is like your visibility platforms, whatever that is, you know that's the party.
Tracy Beavers: 11:20
And then when you get people off the is you know that's the party. And then when you get people you know off the platform, you know, into your email list.
Tam Smith: 11:22
That's the VIP room. That's where I love that. I love a VIP room. Yes, you've grown to your point and grown a really engaged audience, using Facebook all organically. What is working right now that listeners might be overlooking? Like you're making me rethink the whole. Like I was telling you before we started recording, I had not been, you know, been paying as much attention to Facebook here lately, because most of my clients and myself have been, you know, on LinkedIn. But now I'm like, oh, maybe I need, I need to rethink this.
Tracy Beavers: 11:45
Yes, absolutely Everybody's ideal audience is on Facebook. I mean, what do we do in the morning? We're opening Instagram, we're opening Facebook. I don't scroll LinkedIn for entertainment.
Tam Smith: 11:56
Right, yeah.
Tracy Beavers: 11:58
There are 3 billion billion monthly active users globally on this platform. It is the most used social platform worldwide and 73% of internet users regularly use it. And then projections by I think it's 2027, it'll be like 75, 76%. It is ideal for female founders because 53% of the adult Facebook users are women and the demographic age is generally 25 to 34. But I'm also finding my age group 55, 60, 65. Also finding my age group 55, 60, 65.
Tracy Beavers: 12:40
And then, when you think about all of those people being on Facebook, the genius thing about the platform, the thing that I love the most, is that nine times out of 10, it makes sense for every business to have their own free Facebook group. When I share with people that I've got this free group of 3,800 online entrepreneurs, you can come in and promote your offer anytime and no, it's not a spam fest, I promise and you are encouraged to network. You are encouraged to ask for help with the things you're working on. I have built this amazing community. So when I say that to people, they're like I want to join your group. I'm like, okay, cool, so then they join my group. They slide right down my list growth funnel because of the way I have the membership entry questions set up. They want to give me their email address. That also opens up the opportunity to do something else that the platform loves and we can do there DM conversations. Now we can have DM conversations on Instagram and we can have them on LinkedIn, but to me it's a little more cold over there. If you join my free Facebook group and I send you a DM, that is a warm message, right, or if we are in a free Facebook group together.
Tracy Beavers: 13:44
The other reason why I love Facebook is because of other people's Facebook groups. Even the ones that don't allow promotion are a massive visibility tool, and so I can message you and I can go. Hey, we are in the XYZ Facebook group together. I'm so excited to meet you. I hope it's okay that I send you this message. I help X do Y so they can Z. I see that you do something similar. Let's chat and talk about how we could support each other. It's baked in connection. It's baked in. We've already got that common thing. It's kind of like when you go to the gym and then you see somebody that you see at the gym all the time and you see them out at a restaurant. You're going to walk up and go. Hey, we're both in the same gym. Great to see you with your clothes on.
Tam Smith: 14:25
Yes.
Tracy Beavers: 14:27
My husband loves to say that he's such a ding dong. I'm like honey God get another joke, but anyway. So Facebook groups are powerful. Linkedin has groups, but they don't operate the same way. Instagram doesn't have any communities on it, and so this community where you can literally swim amongst your ideal client or your collaboration partners gold and you can make connections all day long that lead somewhere in your business, because it's not always about getting into the DMs to sell somebody.
Tracy Beavers: 15:00
I want to make that human connection, and you know this because of your sales background and your marketing background. Sales and business growth is dependent upon making connections and building relationships. That's all it is. And so when I meet somebody, I get really excited because I don't know where this is going to go. I don't know. Do you want to be my client? Awesome, do you not? That's okay. Could we be referral partners for each other? Do I want to be your client? Are you going to help me with something? Do you have a show? And I have a show and we could collaborate on a podcast, or maybe we put together a workshop together that we could sell. I mean, think about it. And so on Facebook, I just I'm sorry, I get really excited about this.
Tam Smith: 15:40
On Facebook.
Tam Smith: 15:40
That is where you can find those people in that community.
Tam Smith: 15:42
You just hit on something, too, that is so important Just that, regardless of, frankly, what platform or what you're using, the mindset and attitude that you go into it with, having the curiosity because you just don't know, like in in dismissing something because it doesn't have immediate payback for you and your business, because it again it's about making connections, starting conversations, building relationship, which ultimately, is going to lead to some kind of opportunity, whether it is for to be a direct client, a referral partner you know, or even if they don't have, you know that you have opportunity to add value, regardless whether it's you know, some piece of knowledge that you know or someone you can connect them with.
Tam Smith: 16:27
But having that, just the mindset of curiosity, is, is a superpower and it's just that we can all tap into. Again, just like you know, making your list building intentional and just part of your process, just checking in with yourself, to what sort of mindset am I showing up to this conversation with is. Thank you for saying that. Yeah, you bet, you bet, okay, so we've built the email list. Yeah, I think it's like okay, I've got the list now what do I do with it?
Tracy Beavers: 16:55
Right Now, what do I say? Yeah, yeah.
Tam Smith: 16:58
So, just as far as like, how can business owners effectively leverage the list that they have, that's?
Tracy Beavers: 17:04
an excellent question. We want to be very careful when it comes to our list. These are people that have raised their hands and said yes, I want to be connected to you, I want to hear more from you, and so we don't want to overpromote. We don't want to not promote and we don't want to overpromote. There's a fine line there. So the content to our email list. The first thing I'll share is the two most important pieces of the email are the subject line the most read the subject line, and the PS at the bottom. So when you're writing the email, you want to break all the rules that you were taught in high school and college.
Tracy Beavers: 17:36
My mother used to be an English professor. She hates reading my emails because I'm like one sentence white space, one sentence white space, dot, dot, dot, dot. One word dot, dot, dot, dot. And she is like this looks awful. I'm like mom, I get it. I get it, but I got. You know, you got to write like you talk. You got to put some white space, some bullet points, use some emojis, break it up, make it visually skimmable. That's really important. The subject line put a bright emoji as the very first character.
Tracy Beavers: 18:01
Your email is going to pop in that inbox. They're going to see it first, and then what you want to do in your emails. This is what I do. I want to give part of myself, not all of myself. Nobody needs to know all of my secrets, but I am fine about sharing my goofy business mistakes, like forgetting to turn on my microphone when I went live and I did that more than once wasting $6,000 on my first business coach, the money that I wasted on paid ads and how my program was born, you know. So think about what could I share with these people that would help them know me better. Is it your favorite coffee mug? Is it your cat and the name of your cat? You know?
Tracy Beavers: 18:38
One time I opened up an email by saying hey, I am sitting here at my kitchen table in my mismatched pajamas pretty sure my pajama bottoms have a hole in the knee and it's raining outside. My coffee has grown cold. Anybody relate, you know. And people loved it and I thought that's the dumbest thing I could ever say, but that's all I thought could think of at the time. But they loved it. They replied back and they're like isn't it so annoying when you go to heat up your coffee and then you sit down and it's winter and the house is cold and your coffee gets cold again, and then so I make it really easy on myself to stay consistent with my content by creating one piece of regular weekly content, and everything else that I need for the week, including my email, is born off of that.
Tracy Beavers: 19:19
So my email to you on a Tuesday is gonna be hey, this is what I'm gonna talk about when I go live on Thursday and I give you a little. I open it up with something stupid and personal, and then I say a little teaser content about oh well, I'm gonna hook you in and make you wanna come on live with me. And about oh, I'm going to hook you in and make you want to come on live with me, and then I'll have a fun way to get you to reply back, because that always helps your email deliverability and opens up the conversations that could lead to more stuff. And I send it. I don't overthink it. I'm not trying to put together a newsletter that's got a quote, a tech tip, a journal prompt, this or that. If that's your jam, that's cool. If you like that and you can do that easily, that's awesome.
Tracy Beavers: 19:56
I'm not going to spend that much time doing it. I'm just going to tell them what I'm talking about, live and get a conversation going. And then Friday I'm going to email you and go hey, did you miss the live training? Totally okay, here's what you missed. Here's why you're going to want to listen to it. Here's my replay page on my website. And then again, so it's really easy, and talk to that one person. Don't start your email off with hey guys, how's everybody doing? Because that doesn't feel as good as hey. Tracy, how's your week been? Hey, Tamara, how's your week been? That feels better than hey everybody. And then talk to me like we're having a conversation, like we're in a coffee shop shop, make them feel like they're in the room with you.
Tam Smith: 20:46
Yes, yes, yes, okay. For someone that is just starting out, like maybe I hear this a lot when I talk to clients about, you know, leveraging email. Well, I don't have a list and so maybe it's like you know. Let's just say they've got, you know, five, 10 people, friends and family, whatever that looks like. What are the immediate first steps? Like where should they focus?
Tracy Beavers: 21:02
like the first 30 days. Well, the first thing I want to ask is do they have an email service provider? Because Gmail and Hotmail is not going to cut it. You can't, you're not, you don't want to use that. You want to look at something like and there's some really inexpensive options MailerLite, flowdesk, convertkit. Those are all good options. If you're a course creator, like I am, then you could look at something more robust like a GoHighLevel or a Kajabi product or something like that.
Tracy Beavers: 21:26
So that's the first thing you want to do is you want to get an email service provider so that you actually can create an opt-in. That's another great step. We want to get one or two freebies to pull people off. Give them a reason to join your list. So that's super important. And then think about your social media content. So these are some foundational pieces the email service provider at least two to three, if you can. Good lead magnets, making sure you're promoting those on social media, because sometimes my students will go I have a lead magnet and I think it's terrible and I'm like, is it terrible or are you not promoting it enough? Big difference Can't opt in for it if I can't see it. So create those lead magnets and put them out on social. And then I've got really easy ways to create enough content each week to be consistent, without overwhelming yourself, without exhausting yourself.
Tam Smith: 22:18
I'm a big fan of exactly. It's like find that one piece of anchor content, whatever that is. It's like whatever you like to do, and whether that's written video, whatever it is, because that is your source for everything else between your social media posts, your email newsletters. It's the source of all of your content.
Tracy Beavers: 22:38
I absolutely agree.
Tam Smith: 22:39
Question you about lead magnets because I know clients get like oh people have more assets than what they realize, so how do you help, like kind of tease out what that might be? I almost think it's like the thing that comes easy and natural to people. They dismiss and think it doesn't have value where they've probably got you know something already living in their assets that they just don't think of as something they could potentially use. How do you coach people on what?
Tracy Beavers: 23:03
to create that and the fact that, so they forget about what they've already got. And then they also think, they think they have to create something new and they think tell me, if you've heard this, that it has to be perfect and it has to have fireworks and sparklers and something nobody else has ever heard of or it's not good enough.
Tracy Beavers: 23:21
Do you hear that? Oh, yeah, yeah. And I'm like, unless we are curing cancer, there's really nothing new out there, unless you have a true discovery of some kind. Sorry, there's not. So let's just look at what you've already got. Great example is one of my students. We were having a one-to-one and she's like, like tracy, I feel like I need to create another lead magnet. I said let's talk about what you got. She'd forgotten she'd written a book, a seven chapter book.
Tam Smith: 23:49
I'm sorry, I know I'm like how do you forget you're? How do you forget you?
Tracy Beavers: 23:55
read. It's kind of like forgetting you delivered a baby. I mean, it's just almost as hard as having a baby.
Tam Smith: 24:02
So it's not perfect. You just like threw it in the back and forgot. Yeah, I don't know.
Tracy Beavers: 24:07
I think she had done it a few years ago.
Tam Smith: 24:09
Okay.
Tracy Beavers: 24:10
After I picked my jaw up off the floor I was like, okay, let's talk about that book. I said, first of all, let's create a simple landing page for people. I think at the time she was, she had the book and she was sending it. I can't remember exactly how she was fulfilling the orders, I can't remember exactly how it worked. But I said let's create a simple landing page for people that want the book. Let's start with that. If you want to give it away free, for a little bit, that'd be cool. Then we could make it $10 or $12 or however many you want to do, how many dollars you want to charge, but let's, let's put it out there for free.
Tracy Beavers: 24:40
I said what if you took, like I said what was one chapter in the book and she, she does health and wellness or meditation or something like chapter one was about best practices for meditate. I'm just spitballing, I'm trying to remember and I said, okay, I struggle with meditation. I think I'm terrible at it. What if we created a lead magnet that was the five secrets to successful meditation that nobody's ever told you, and you pull those out of your book and you're done? Or you could just do a video about the tips, make a little like okay, here's an easy lead magnet thing that I did. This is how I ended up with so many lead magnets. I think we have 17. It's crazy. I don't recommend. I don't do that. That's insane. I don't recommend. I don't do that. That's insane.
Tracy Beavers: 25:22
I don't know what I was thinking, but when I go live, there was a 90-day period where I was like I lost my mind and I was like every time I go live, every week, I'm going to have a free thing for them to download, even if it was just a simple checklist. But what it allowed me to do was package up the live video with the checklist and then it's a more robust lead magnet where they get a taste of who I am and how I teach. Then they can dive deeper into the topic with the checklist I gave them. So if you're already getting a live, pull something out that you what was one of the oh? How to make your Facebook personal profile into a list funnel, because that actually can build your email list. That's another strategy.
Tracy Beavers: 26:03
I teach, so I taught. I talked about that on my live and then I said, if you need a checklist to make sure you have covered every nook and cranny of your personal profile. Go to tracybeaverscom, forward, slash I think it's personal and grab it. And they were. People were so excited. But I mean, all I had to do cause I was already going to go live anyway was then take a little bit of what I said, make a checklist, make a landing page, and I'm done. It's easy. Or you could even use your podcast as a lead magnet.
Tam Smith: 26:29
And I love because we're so on the same page. I feel like we get all in our heads about. It has to be perfect.
Tracy Beavers: 26:35
Yes.
Tam Smith: 26:36
And, like you know, we exhaust ourselves setting the table before we ever like sit down to actually eat Right ourselves setting the table before. We ever like sit, yeah, sit down to actually eat right, and it's the, build it or test it, then you can build it and then you can scale it. But you know like we spend so much time and energy trying to create something we're not even sure anybody wants yet so at least like put it out there into the world and see what kind of traction it gets, and then you can like put glitter on it and whatever.
Tam Smith: 27:00
Yeah, whatever you want to do.
Tracy Beavers: 27:03
Yeah, yeah.
Tam Smith: 27:06
Let's jump into our fast five. Okay, your can't, I can't live without it. Software app.
Tracy Beavers: 27:11
Oh gosh, kajabi. And why? Because it's my website, my email service provider, my course thing, the place where people go buy my stuff, because it's an all-in-one tool, and tech is not my love language like at all. And so when I first started and somebody said, oh, you could do Kajabi, and you could have everything there, or you could get a WordPress website and get a zap to make it talk to your course platform and get a zap to make it talk to your thing, and I was just like heck, no, I'm not doing that, I'm not gonna make everything talk to each other, I'm just gonna get this. I'm not doing that, I'm not going to make everything talk to each other.
Tracy Beavers: 27:43
I'm just going to get this one house that has all the rooms I need.
Tam Smith: 27:46
Perfect, best advice you've ever received about sales and business development.
Tracy Beavers: 27:51
Oh, wow, patience and consistency and that's really with anything in life. Yeah, I call them the wonder twins of business growth.
Tam Smith: 27:59
I love that. I love that and I feel like we're all looking for a silver bullet. You know, it's like when, like I tell folks, the silver bullet is there is no silver bullet. It just comes back to patience and consistency.
Tracy Beavers: 28:11
You know what the silver bullet is patience and consistency, yes.
Tam Smith: 28:14
But nobody wants to hear that. Nobody wants to hear that.
Tracy Beavers: 28:17
The magic pill is formulated. The ingredients are patience and consistency. Right? Nobody wants to hear that.
Tam Smith: 28:30
No way, they're not sexy. No, but it works. Yeah, I think I had a blog post at some point talking about consistency and I said it's not sexy but it works.
Tracy Beavers: 28:34
It does. It's like time management yeah, nobody wants to do that either, you know Ooh, but it works it works Morning routine must have Coffee.
Tam Smith: 28:44
Yes, how do you take your coffee? Black? Me too. Yes, I like it to salute me in the cup yeah.
Tracy Beavers: 28:50
My husband is so funny. He said you like your coffee, like you like your men, dark and bitter. And my husband is the palest, kindest man you will ever meet, so it makes it even funnier when he says that, yeah, your walk-on song, the one song that always pumps you up. So, okay, anything by Earth, wind, fire, like September. Oh, that's a good one yeah.
Tam Smith: 29:11
It's going on the playlist. Yeah, and if you only had one hour each day for business growth, how would you spend it?
Tracy Beavers: 29:17
Oh networking.
Tam Smith: 29:18
Wait, is there a preferred in real life or where's your like in real life or online? No, I don't want to leave the house.
Tracy Beavers: 29:24
I don't want to fix the back of my hair and I don't want to put on. My friend Tasha says she doesn't want to put on pants with buttons. I don't either. Yeah and yeah. No. My, my friends and family, when I'm actually out in the public, they're like oh my God, you left the house. I'm like shut up. Okay, just stop being jealous, yeah.
Tam Smith: 29:45
No, I don't want to leave the house. I I'm laughing because I literally had the thought before we started reporting today. I'm like I have to worry about the back of my head. I like yeah.
Tracy Beavers: 29:53
And.
Tam Smith: 29:53
I told friends I'm going through my, I don't want my clothes to touch me, phase. Yeah, yes, yes, right, okay, tracy, this has been awesome. Where can folks find you and connect with you online?
Tracy Beavers: 30:04
This has been so much fun. Oh my gosh, I feel like I could talk to you for another two hours. So Create Online Business Success is my podcast. So if they're listening to this one, that means they like podcasts. And my fun fact, my son, Jack, 22 years old, is my podcast manager.
Tam Smith: 30:19
I love that. It's a family affair. It's so fun.
Tracy Beavers: 30:22
So when you listen to it, if you love the audio, DM me and tell me, and then I'll tell him and he gets so excited. And then also my free Facebook group, because that's my jam. It's called Be a Confident Entrepreneur, Get Visible, Grow your Email List and your Income and it truly is just a really beautiful community, Like I guarantee you. When you get in there you're going to be like oh, these people are nice, this feels good.
Tam Smith: 30:45
Well, if it's any represent, I'm sure it represents you and you are wonderful, and I'm looking forward to getting more people inside that group to connect with you. So thanks so much for being here. Yeah, thank you, thanks again to my guest, tracy Beavers, and wherever you are in your list building journey, I hope this conversation gave you permission to keep it simple and a strategy to make it work, because, whether you're just starting to grow your list or trying to re-engage the one you already have, your email list is one of the few assets in your business you truly own. It's not just a container of names. It's a trust building tool that deserves your attention and, like almost everything in your sales and marketing, it doesn't have to be complicated. It just has to be. So. Here's your sales and service challenge this week Choose one quick win problem your ideal client is already trying to solve.
Tam Smith: 31:31
Then write a short, helpful email sharing a tip, a story or a simple framework to address it and pro tip. Take a look back at your last few social media posts and, instead of starting from scratch, take that content and repurpose it into an email. Add a clear call to action or, better yet, ask a question to boost engagement. It could be as simple as asking subscribers to hit, reply and share their biggest challenge around the problem you solve. That's it. You don't need a funnel, just one piece of value, shared consistently with a clear next step. Your email list doesn't have to be a big lift, but delivered consistently, it can absolutely be a big sales lever.
Tam Smith: 32:06
Before you go, don't forget to check out the show notes for a few helpful resources to keep the momentum going. You can sign up to be the first to know about our next Sales as Service Live Office Hours event. This is an open conversation on what's working, what's missing and how to close the gaps in your sales process. You can also grab the free LinkedIn lead generator mini course, as well as the free five-minute sales audit to see what's working, what's not and one thing you can improve right away. Plus, find all the ways to connect with Tracy and learn more about her approach to visibility and list growth. And, of course, I'd love to hear from you If you've got an idea for a future episode.
Tam Smith: 32:39
Shoot me an email or DM me on LinkedIn and let me know. And until next time, remember sales is an act of service. It's about what you give, not what you get and when you serve well, the ROI always follows. See you next episode. You've just listened to the Sales as Service podcast, the podcast to help you shift your mindset around selling. If you liked what you heard, be sure to hit subscribe and share it with a friend, because we're all about more sales Awesome, and less sales Awkward. See you next episode.

✦ YOUR SALES AS SERVICE CHALLENGE

Choose one quick-win problem your ideal client is already trying to solve:

Write a short, helpful email sharing a tip, story, or simple framework to address it.
Pro tip: Look at your last social media post. Instead of starting from scratch, repurpose that content into an email.
Add a clear call to action—or better yet, ask a question to boost engagement.
It could be as simple as asking them to hit reply and share their biggest challenge around the problem you solve.

RESOURCES & LINKS

Tracy Beavers Coaching on Facebook
Tracy Beavers on Facebook
Be a Confident Entrepreneur - Tracy’s Facebook Group
Tracy Beavers on LinkedIn
Tracy Beavers on YouTube
tracybeavers.com
Join the Sales as Service LIVE Office Hours – get your invite for the next session
LinkedIn Lead Generator – daily actions that lead to real conversations
Grab the free 5-Minute Sales Audit – a quick scan to see what’s working, what’s not, and what to improve

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more creative agencies and service pros who need these insights. Thanks for tuning in to Sales as Service—see you next week!