You Don’t Need More Proof—You Need to Choose Yourself with samantha Kaye Harris
EPISODE: 46
The longer you’re in business, the more you realize—this isn’t just about strategy.
It’s about how you see yourself.
In this episode, I sit down with Samantha Kaye Harris, Workforce Retention and Confidence Strategist, to unpack what’s really happening beneath the surface for so many female founders and business owners. We get into the conditioning that keeps us second-guessing, waiting for validation, and holding back from fully owning our value—and how that shows up directly in our sales conversations and business growth.
Samantha shares her Brag Bag™ Strategy and TRUTH Method™ as practical tools to help you move from self-doubt to self-trust, so you can communicate your value clearly, confidently, and without hesitation.
In this episode, we cover:
Why “waiting to be chosen” is keeping you stuck in your business
How lack of confidence shows up in your sales process (and costs you opportunities)
The Brag Bag™ Strategy and how to use it to articulate your value
What it means to stand in your truth—and how that changes how you sell
The direct connection between clarity, confidence, and revenue
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The longer you're in business, the more you start to see patterns.
Not just in your clients—but in yourself.
You start to notice where you hesitate. Where you overthink. Where you hold back, even when you know you're qualified.
And for a lot of founders—especially women—that hesitation doesn't come from a lack of experience or ability.
It comes from conditioning.
Years of being taught to be agreeable. To be grateful for the opportunity. To wait your turn. To let someone else decide when you're ready.
And that conditioning doesn't just disappear when you start a business.
It follows you into your pricing. Your messaging. Your sales conversations.
It shows up when you downplay your experience. When you over-explain instead of being direct. When you wait for someone else to validate what you already know to be true.
That's what makes this conversation with Samantha Kaye Harris so important.
Because her work gets to the root of it.
With over 25 years of experience working in male-dominated industries, she's seen firsthand what happens when capable, qualified women start to shrink—second-guessing themselves after being talked over, overlooked, or dismissed.
And her message is simple:
Stop trying to be chosen. Choose yourself instead.
That shift—from external validation to self-trust—is what changes everything.
It's also what changes how you sell.
When you're unclear on your value, sales feels hard. You hesitate. You second-guess. You hold back.
But when you're clear?
You're not trying to convince someone. You're helping them understand.
That's where tools like Samantha's Brag Bag™ Strategy come in.
Not as a confidence exercise—but as evidence.
A way to document:
What you've done
Who you've helped
The results you've created
Because most founders aren't lacking value.
They're lacking visibility into their own value.
And when you can see it clearly, you communicate it differently.
You stop softening your message. You stop waiting for permission. You start initiating conversations from a place of certainty.
That's the connection so many people miss.
Confidence isn't just internal work. It's a business development tool.
It impacts:
Whether you lead with your value or apologize for your price
Whether your offer is positioned as a solution or a suggestion
Whether a prospect decides in the first conversation or keeps shopping around
Whether someone says yes with confidence or asks for more time to think
This is what Samantha's TRUTH Method™ is really about—learning to trust what you bring to the table, without needing someone else to confirm it first.
Because if you don't establish your value, someone else will.
And they will almost always undervalue it.
So the work isn't just building a better offer or refining your messaging.
It's learning to stand behind it.
To trust it.
To communicate it clearly and directly.
And then to act on it.
To reach out. To start the conversation. To make the offer when there's a genuine fit.
✦ YOUR SALES AS SERVICE CHALLENGE
Build your first version of a Brag Bag.
Set a timer for 15 minutes and write down:
5 problems you’ve solved for clients
5 results or outcomes you’ve helped create
5 reasons someone chooses to work with you
Write it down, print it out, post it where you can see it. Add it to the notes app on your phone for the moments when you need a reminder of just how capable and accomplished you are.
RESOURCES & LINKS
Learn more about Samantha Kaye Harris
Your next client - calculate what it takes
Simply sales with the VIP Power Hour - download the FREE guide
Learn how to consistently book 3–5 sales-qualified meetings each week -book an Alignment Call
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TAM SMITH
I’m Tam Smith-Sales Growth Strategist and Founder of Studio Three 49. I help service-based founders find, connect with, and convert right-fit clients through predictable, sustainable outbound sales solutions.
No pushy pitches. No bro-marketing. Just simple, structured systems that turn connections into clients.
